top of page
Screenshot 2024-02-22 130750.png

Calgary Herald 

December, 2023

OneCup got a feature in the Calgary Herald! We were pleased to receive the text saying we were in one of the most renowned papers. Our customer Ashley Perepelkin made note of how are system assists her farming operation. 

Screenshot 2023-09-21 120549.png

How A.I. is transforming the agricultural sector

September, 2023

We recently had a feature on Global news where our CEO Mokah and Russell Gallelli showcased our technology. "Family farms spanning generations are undergoing a significant technological upgrade for the future as artificial intelligence transforms the agriculture sector. Norma Reid showcases how made-in-Alberta technology is revolutionizing cattle ranches."

Screenshot 2023-09-21 114155.png

AgTech Tuesday : From Campfire Coffee to Innovative Livestock Management

September, 2023

James Kinley one of our practicum students had the opportunity of being interviewed by Rural Roots. “The beef industry is lacking a shortage of labour. Everyone always hears that. It’s not just the beef industry but agriculture in general. That’s the main focus we’re targeting, helping ranchers with their labour shortages, and that’s something that really changes quickly for farmers when they adopt our technology.”

Screenshot 2023-09-21 114822.png

Discover the ag software that monitors your cattle operation for you

July, 2023

Our Equine Specialist, Karlie Althouse partook in an interview with during our time at Canada's Farm Show in Regina. "The team behind this technology is continuously working on upgrades to expand its functionalities. Soon, OneCup AI hopes to release the ability to track lameness, detect odd behaviors, monitor feed intake, and more." 



June, 2023

Google has unveiled the cohort of 12 startups participating in the first installation of its cloud accelerator for startups in North America, naming two Canadian participants: Oncoustics and OneCup AI.


Tracking and Monitoring Livestock with Computer Vision

October, 2022

Artificial intelligence is making it easier for farmers and ranchers to keep an eye on their livestock. At the recent Canada's Outdoor Farm Show at Woodstock, Ont., OneCup AI showcased how its AI technology uses computer vision technology to identify and monitor livestock. 


BETSY gives Ranchers an Extra Eye on their Herds

September, 2022

Alberta rancher Ashley Perepelkin is getting peace of mind that her cattle are safe and healthy, thanks to an app that uses artificial intelligence to keep an eye on her herd. BETSY, short for Bovine Expert Tracking And Surveillance, uses facial recognition cameras that watch her animals. 

Canadian Cattleman

Artificial intelligence at the Heart of Cattle ID System

September, 2022

Many folks in the ag business have likely heard of precision agriculture, but how about precision ranching? Well, technology has reached the point where that term may be about to get more familiar.


Livestock Monitoring Start-up targets Ontario Market

September, 2022

OneCup AI moves from facial recognition to full-body ID. CEO Mokah Shmigelsky used news of the poultry innovation to draw attention to the OneCup.  The collection of farm data is becoming more common, but it must be translated into something meaningful for farm operators.

CBC Radio

Keeping an Eye on Livestock? There's an App for that!

August, 2022

It seems like there are apps for everything these days. Well, a new app aims to make it easier for livestock owners to keep an eye on their animals. It's called BETSY. Mokah Shmigelsky is the CEO of OneCup AI, the company behind the program.

CTV News

Artificial Intelligence in Farming

August, 2022

An Alberta farmer is one of the first to adopt a new AI system that tracks her cattle.


Nav Sanghi has the story in this CTV News Video.


A computer called BETSY could be your next Ranch Hand

August, 2022

It’s arrived: facial recognition and 24/7 video monitoring of every movement. That may sound like a science fiction movie, but don’t worry. It’s not for you. It’s for your cattle.



January, 2020

Establishment of OneCup AI

bottom of page