OneCup AI
Our mission is to help ranchers manage their herd over a
Cup of Coffee.
The idea for OneCup originated over a fire-pit camp-out with our ranching family.
We realized that computer vision could be helpful - by being the Eyes of the Rancher while the Rancher is away.
BETSY was born. For the last 4 years we have worked to make BETSY help you on farm.
Meet The Team
Mokah Shmigelsky
CEO, Board Chair
Mokah has a strong family background in ranching and farming. Having grown up in Alberta, she has seen first hand the challenges faced by the agricultural industry.
Her vision to automate many of the manual decision-making processes a rancher faces every day is the driving force behind OneCup AI.
Geoffrey Shmigelsky
CTO, Director
Geoffrey has a distinguished career leveraging cutting edge technologies with several startup exits. Accolades include Entrepreneur of the Year and Associate Founder, Singularity University.
He holds a Master's degree in Computer Science from GeorgiaTech, with a specialization in Artificial Intelligence and Deep Learning.
Keith &
Connie Day
Day Ranching
Keith and Connie have been in mixed of mixed farming for over 30 years. Their family manages 1,000 Black Angus cattle.
Keith has been on the SCA and the Saskatchewan Growers Association.
Connie served as the postmistress for many years and has served on many community committees.
Founders & Directors
Meet The Team
Hanif Datoo,
Director
Hanif brings over 20 years of extensive experience and strategic expertise in telecommunications and software to the TELUS leadership team, specializing in strategy, sales, marketing, and management. He offers technical thought leadership in next-generation solutions for emerging technologies such as Connected Cars, 5G, Smart Cities, Private Wireless Networks, and Global Connectivity. Additionally,Hanif’s experience on several boards will significantly help the Board as we bring on more institutional investors.
William H. Smith,
Director
William H. Smith is a director, investor, and advisor with a focus on effective governance, corporate finance, and strategy in diverse domestic and international business, both traditional and innovative. He has been a board member or senior officer of more than 20 listed companies and numerous closely held companies, most of which he became involved with as a startup.
Bill also actively supports the not for profit sector as a board director, currently including Bio-Conservation Databank Foundation, Energi Simulation Foundation, C2C2C Unity Corridor Foundation and formerly chair of the Advisory Board of the National Research Council’s IRAP.
Don Smith,
Director
Don leads the Petroleum Division at United Farmers of Alberta Co-operative Limited, overseeing strategic development and operational execution, including the management of Alberta's largest cardlock network selling fuels and lubricants. Additionally, he steers UFA's innovation initiatives, focusing on new technologies and sustainable processes that benefit the Cooperative and positively impact Alberta's agricultural sector.Don brings 25 years of experience to OneCup’s Board. His seven years with the UFA will provide valuable insights into the agriculture industry in Alberta.