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OneCup Advisors

OneCup AI is truly built by ranchers for ranchers, harnessing a wealth of expertise from across the industry. Our advisory team includes domain experts such as ranchers, breeders, auctioneers, and veterinarians. Beyond ranching, we have also incorporated insights from specialists in finance, telecommunications, AI, and systems engineering.

Betsy smiling
Randy Geobel headshot

Randy Goebel

AI Expert Co-Founder
John McDougall headshot

John McDougall

Formerly NRC
Mother cow with her baby

Harold Day

Calving Specialist
30 Years Experience
Pig looking up with other pigs around

Brent Moen

Swine Expert
25 Years Experience
Andrew Richardson

Andrew Richardson

Executive Chef
Elisa Steakhouse
Veterinarian hands giving medication to cow

Christy Griffin

Horse & Cattle Ranching
Bull with horns

Stan Day

Cattle Breeding
Bull Specialist
microphone and gavel on a green table

Gordie Cameron

Cattle Auctioneer
30 Years Experience
On Air lit sign with headphones

Jesse Simon

Radio Specialist Producer, Rogers Radio
Calculator with reports and a keyboard

Steve Sefcick

SRED Expertise
Accountant for 30 years
Technician holding a laptop

Aldo Pippo

Director, IT Risk and Integration, Aviso Wealth


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