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Calgary Herald

December, 2023
OneCup was highlighted in the Calgary Herald! We were delighted to find out that our company was featured in this prestigious newspaper. Our customer, Ashley Perepelkin, commented on how our system has been a valuable asset to her farming operation

Calgary Herald
Screenshot of camera view on cow head

A.I. is Transforming the Agricultural Sector

September, 2023
Our CEO Mokah and Russell Gallelli recently showcased our technology on Global News. The segment highlighted how family farms, with traditions spanning generations, are embracing significant technological advancements for the future. Artificial intelligence is transforming the agriculture sector, and Norma Reid demonstrated how our made-in-Alberta technology is revolutionizing cattle ranches.

Global News
Screenshot of video at AgTech Tuesday

AgTech Tuesday : From Campfire Coffee to Innovative Livestock Management

September, 2023
James Kinley one of our practicum students had the opportunity of being interviewed by Rural Roots. “The beef industry is lacking a shortage of labour. It’s not just the beef industry but agriculture in general. That’s the main focus we’re targeting, helping ranchers with their labour shortages, and that’s something that really changes quickly for farmers when they adopt our technology.”

Rural Roots
Headshot for A.I. Ranch

Discover the ag software that monitors your cattle operation for you

July, 2023
Our Equine Specialist, Karlie Althouse partook in an interview with during our time at Canada's Farm Show in Regina. "The team behind this technology is continuously working on upgrades to expand its functionalities. Soon, OneCup AI hopes to release the ability to track lameness, detect odd behaviors, monitor feed intake, and more."
Google for Startups logo

ONECUP AI among Google's first North American Clouc Accelerator Cohort

June, 2023
Google has unveiled the cohort of 12 startups participating in the first installation of its cloud accelerator for startups in North America, naming two Canadian participants: Oncoustics and OneCup AI.

Canadian Startup
Headshot of CEO at RealAg Conference

Tracking and Monitoring Livestock with Computer Vision

October, 2022
Artificial intelligence is making it easier for farmers and ranchers to keep an eye on their livestock. At the recent Canada's Outdoor Farm Show at Woodstock, Ont., OneCup AI showcased how its AI technology uses computer vision technology to identify and monitor livestock.

Real Ag
Picture of a family holding a calf

BETSY gives Ranchers an Extra Eye on their Herds

September, 2022
Alberta rancher Ashley Perepelkin is getting peace of mind that her cattle are safe and healthy, thanks to an app that uses artificial intelligence to keep an eye on her herd. BETSY, short for Bovine Expert Tracking And Surveillance, uses facial recognition cameras that watch her animals.

CBC News
Screenshot of video showing artificial intelligence on cows

Artificial intelligence at the Heart of Cattle ID System

September, 2022
Many folks in the ag business have likely heard of precision agriculture, but how about precision ranching? Well, technology has reached the point where that term may be about to get more familiar.

Canadian Cattlemen
Screenshot of video of livestock monitoring in Ontario market

Livestock Monitoring Start-up targets Ontario Market

September, 2022
OneCup AI moves from facial recognition to full-body ID. CEO Mokah Shmigelsky used news of the poultry innovation to draw attention to the OneCup.  The collection of farm data is becoming more common, but it must be translated into something meaningful for farm operators.

Headshot of a couple

Keeping an Eye on Livestock? There's an App for that!

August, 2022
It seems like there are apps for everything these days. Well, a new app aims to make it easier for livestock owners to keep an eye on their animals. It's called BETSY. Mokah Shmigelsky is the CEO of OneCup AI, the company behind the program.

CBC Radio
Screenshot of computer vision in action on cows

A computer called BETSY could be your next Ranch Hand

AAugust, 2022It’s arrived: facial recognition and 24/7 video monitoring of every movement. That may sound like a science fiction movie, but don’t worry. It’s not for you. It’s for your cattle.

Alberta Farm Express
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Artificial Intelligence in Farming

August, 2022
An Alberta farmer is one of the first to adopt a new AI system that tracks her cattle. Nav Sanghi has the story in this CTV News Video.

CTV News


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