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OneCup AI

Our mission is to transform animal healthcare through the creation of an advanced platform that emulates the high standard of care provided to humans. The idea for OneCup originated over a fire-pit camp-out with our ranching family.​ We realized that computer vision could be helpful - by being the Eyes of the Rancher while the Rancher is away.​

BETSY was born.

Founders & Directors

Hanif Datoo headshot
Hanif Datoo
CEO, Director

Hanif brings over 25 years of extensive experience and strategic expertise in telecommunications and software to the TELUS leadership team, with a focus on strategy, sales, marketing, and management. He provides technical thought leadership in next-generation solutions for emerging technologies, including Connected Cars, 5G, Smart Cities, Private Wireless Networks, and Global Connectivity. Additionally, Hanif’s experience on various boards will be invaluable to the Board as we attract more institutional investors.

Geoffrey Shmigelsky headshot
Geoffrey Shmigelsky
CTO, Director

Geoffrey has a distinguished career, leveraging cutting-edge technologies with multiple successful startup exits. His accolades include being named Entrepreneur of the Year and serving as an Associate Founder at Singularity University. He holds a Master’s degree in Computer Science from Georgia Tech, specializing in Artificial Intelligence and Deep Learning.

Mokah Shmigelsky headshot
Mokah Shmigelsky
COO, Board Chair

Mokah has a deep-rooted family background in ranching and farming. Growing up in Alberta, she has witnessed firsthand the challenges faced by the agricultural industry. Her vision to automate the manual decision-making processes encountered by ranchers daily is the driving force behind OneCup AI.

William H. Smith headshot
William H. Smith

William H. Smith is a director, investor, and advisor with a focus on effective governance, corporate finance, and strategy in diverse domestic and international businesses, both traditional and innovative. He has been a board member or senior officer of more than 20 listed companies and numerous closely held companies, most of which he became involved with as a startup.

Bill also actively supports the nonprofit sector as a board director, currently including Bio-Conservation Databank Foundation, Energi Simulation Foundation, C2C2C Unity Corridor Foundation, and formerly chair of the Advisory Board of the National Research Council’s IRAP.

Don Smith Headshot
Don Smith

Don leads the Petroleum Division at United Farmers of Alberta Co-operative Limited, overseeing strategic development and operational execution, including the management of Alberta's largest cardlock network selling fuels and lubricants.

Additionally, he guides UFA's innovation initiatives, focusing on new technologies and sustainable processes that benefit the Cooperative and positively impact Alberta's agricultural sector. Don brings 25 years of experience to OneCup’s Board. His seven years with UFA will provide valuable insights into the agriculture industry in Alberta.


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